Andronic and Partners has advised Planable on its merger with SER Holdco
Andronic and Partners has advised Planable Inc. on its merger with SER Holdco Inc., a US-based company specializing in advanced SEO optimization solutions, backed by investment fund Camber Partners Management LLC. The complex cross-border transaction spanned three jurisdictions: the United States, Romania, and the Republic of Moldova.
The Andronic and Partners team was led by Vlad Druța (Partner, Head of M&A | Corporate), alongside Bianca Chera (Counsel, Head of Employment), Andrei Konya (Senior Associate, M&A), and Anca Călugăru (Junior Associate, M&A), playing an active and essential role throughout the process. Ana Maria Andronic (Managing Partner) provided strategic support to align all parties’ interests while contributing to the intellectual property aspects of this transaction, together with Diana Ciobanu (Senior Associate, IP&T) and Ștefan Lupașcu (Associate, IP&T).
The seamless international coordination by Raluca Papadima, Professor at Campbell University in the United States and at the Faculty of Law in Bucharest, and the collaboration with Eversheds Sutherland (US), Melnic Bercu (Republic of Moldova), as well as the investment banking team at Telegraph Hill Advisors, were essential to successfully completing this complex merger.
“It was an excellent experience working with Andronic and Partners. I truly appreciated their constant support. They were always there when I needed them, providing solid advice and maintaining a truly collaborative approach throughout the whole process. They were deeply involved, and I always felt like we were all pulling in the same direction.”, said Xenia Muntean.
“Supporting Planable through the SE Ranking transaction was particularly meaningful for us. We've been working with Xenia Muntean since she first started her entrepreneurial journey, and she's one of the pioneering female founders in the Romanian tech scene. We've followed her progress over the years, so our M&A team was especially proud to support her and the Planable co-founders through this major milestone. This deal really showcases the vision, determination, and hard work of the entire founding team. Congratulations to everyone involved, and many thanks to all Planable shareholders. It's an honor that the founders trusted us to guide them through such a pivotal moment for their company.”, stated Ana Maria Andronic and Vlad Druța.
Planable is a leading SaaS platform for social media teams that streamlines team collaboration. With instant feedback, one-click approvals, and a dedicated creative workspace, everything is delivered through a visual and intuitive interface. The platform is used by over 15,000 creators behind brands such as Hyundai, Christian Louboutin, KFC, Royal Canin, Viber, and the United Nations.
SE Ranking, the company that acquired Planable, is an SEO platform serving over one million clients globally. Founded in 2013 and backed by Camber Partners, SE Ranking has evolved from a simple search engine position monitoring tool into an advanced SEO solution, recognized for providing reliable data and innovations in LLM-based search.
Andronic and Partners consistently assists founders and entrepreneurial businesses in exit processes and investment rounds, as well as management teams and investment funds in M&A transactions. Representative projects from the past year include advising founders on exits from MYBENEFITS, Medair, and SteinBestAsig, assisting Artesana in securing investment from Booster Capital, advising Pehart Group management on the acquisition by INVL Baltic Sea Growth Fund, and supporting Catalyst Romania's investment in Adapta Robotics.
For more information, please contact office@andronicandpartners.ro.